Jen Labrecque is a Postdoctoral Research Associate at the University of Southern California.  In collaboration with Kayla de la Haye, she investigates problem solving in groups, and with Wendy Wood, she studies behavior change challenges with a focus on habits.

“Habits as Friend and Foe to Self-Control: The Dual Roles of Routinized Behavior”

Additional Projects:
1) Overcoming product slips: Using a mechanism of resistance to facilitate behavior change in consumers
2) Causes and consequences of volitional illusions
3) Forming new product habits: Factors affecting subsequent choice and use

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