I’m a firm believer that the best audience for our work is the broadest audience. We learn things everyday about habits and how to effectively change behavior that could legitimately change lives for the better, and I know not every Average Joe is picking up a JPSP to find out how. That’s why I’m always thrilled to see our research in the media!
Marketers Should Leverage, Not Fight, Consumer Habits [INSEAD KNOWLEDGE 10/12/17]
Don’t Ignore the Habit: A Lesson in Launching New Products [USC Pressroom, 6/9/2016]
One Hint About How To Form A New Habit (Don’t Overthink It) [Huffington Post, 2/23/16]
Episode 2: A Recipe for a Novel Product: Marketing the Impossible [Ad Hoc, 4/13/2018]
Episode 109: Habit [SmartDrugSmarts, 1/1/2016]